In other words, it’s better to get 10 links from 10 different sites than 10 links from the same domain.
换句话说。10个外链最好来自10个不同的域名。而不是10个外链来自相同的域名。
In fact, the number of unique referring domains was the strongest correlation in our entire study.
事实上,在我们整个研究中,外链域名的数量还是最重要的影响因素
In fact, a website’s overall authority had a stronger correlation to rankings than the authority of the page.
In other words, the domain that your page lives on is more important than the page itself.
一个站点(或域名)的整体权威度要比一个页面的权威都更重要。换句话说,我们是要提升整个网站的权威度,而不是死盯着做某个页面。 我们也经常发现 一个大站的内页, 一个外链没有,也比我们网站主页很多外链排的好。 就是因为大站的权威度高
In the early days of SEO, Google would determine a page’s topic by looking strictly at the keywords that appeared on the page.
If the keyword appeared on the page X number of times, Google would determine that the page was about that keyword. Today, thanks largely to the Hummingbird Algorithm, Google now understands the topic of every page.
For example, when you search for “who was the director of back to the future”…
早期的seo, 谷歌决定一个页面的主题,就看这个页面包含了多少次 关键词数量。假如一篇文章出现了很多次这个关键词,谷歌觉得这个页面跟这个词就是很相关的。 现在谷歌推出了“蜂鸟算法”谷歌靠整个网站的内容来理解意思,不再靠 出现多少关键词。 比如你在谷歌搜 回到未来 这部科幻电影的导演是谁。 谷歌不会看 页面是否 包含 “回到未来的导演是谁” 。 谷歌会理解问题的意思。直接给出答案
Long-form content ranks higher in Google’s search results than short-form content. The average word count of a Google first page result is 1,890 words.
长文章内容要优于短文章内容, 分析发现谷歌首页的文章平均达到 1890个字。